Not many lower league football clubs have attracted as much attention as Salford City FC; With their rapid success through the league tables and their world renowned owners, it is easy to see why.
As the organisation grows, so should their business model. Included in this model, should be an expansion into the digital industry, specifically with a creation of a club app. Creating mobile application will both expand brand identity on social media as well as reinforcing fan loyalty.
As seen at the Creative Entrepreneur Event, there is a large growth in the digital sport games market. Games such as Fifa included teams like Salford; therefore enhancing the clubs presence in the digital world any way they can. Thus creating a mobile application along side being incorporated in major selling games will ultimately elevate brand awareness.