While data can not measure all aspects of sport, i.e. teamwork, it does allow for a greater image to be created on areas such as performance. Therefore, statistic analysis is a valuable tool and one most elite level clubs take seriously. The purpose of The Football Zone is to take the importance of data in sport but also project it an appealing way.
Visualizing data through graphics has a greater impact on the human cognitive process and thus has a much longer lasting impression on the reader. As well as supporting the audiences memory, it also makes ‘just numbers on a page’ easier to understand, and what they’re associated with via a subconscious thought. As they say, “a picture paints a thousand words”. Check out The Football Zone yourself if you have a passion of data in sport.